Strategist of communication.
Writer of copy.
Storyteller of brands.
Devotee of style guide rules.
Fiend of caffeine.
Websites, reports and publications, infographics, blog posts, etc.
Telling the stories of Meta employees was crucial to building the company's employer brand. I managed the development, editing, and publishing of hundreds of blogs during my time there. This is one example of how getting to know an employee's take on the Meta culture can reveal what it's really like to work at Meta.
The rollout and continued refinement of Meta's official remote work and remote hiring policies and arrangements meant that our external content strategy had to continue to evolve. I originally wrote, managed approvals for, and published this article in less than 24 hours, given a tight deadline and urgent need for an external official announcement recruiters could share with candidates.
I worked with the internal and external Comms teams and Recruiting leadership to translate remote hiring and working policies into compelling recruiter-facing and candidate-facing content inspiring remote applications.
I was the lead content strategist, wrote all overview copy, and edited all programatic copy for the Facebook company's diversity site. Collaborating with Policy Comms, Internal Comms, Diversity Comms, Diversity Programs, and executive leaders, I advised C-level executives on the structure and taxonomy of the site, and assisted with launch communications when the site went live in 2019.
Nelson's 2018 Workplace Trends Report was included in Nelson's 2018 Advisor and Salary Guide. It was developed from the results of Nelson's Workplace Trends Survey of over 650 California employers. The Report outlines key workplace trends impacting California companies and their hiring and retention efforts. I managed the development and implementation of the Workplace Trends Survey (and all related resources designed to help the sales team maximize the sales opportunity provided by the Survey), wrote the survey, managed Survey analysis and insights development, wrote the report, and collaborated with Nelson's Creative Manager and external designer to develop the finished report design.
This infographic illustrates the value staffing companies bring to organizations. I developed the copy and worked with a designer who illustrated the concepts.
This Free to Breathe fundraising email uses the emotional story of a lung cancer survivor and her son to garner support for lung cancer research.
This page describes Nelson's beCAUSE Corporate Philanthropy program. I named the program, worked with a committee to develop the mission statement, and wrote the copy on this page.
This RecruitConnect interactive microsite was designed to be used at job fairs. It explains the benefits of working with a staffing company and entices job seekers to sign up to be connected with new opportunities through Nelson. I developed the copy, wrote an interaction design flow, and collaborated with a designer and developer to implement.
I wrote this press release to announce the transition of the National Lung Cancer Partnership to Free to Breathe.
I served as a ghostwriter of this article for Dr. Robert Eyler, Professor of Economics at Sonoma State University. The article and accompanying infographic (which I researched, wrote, and designed) outline the workforce impacts of high housing costs in California.
Interviewing for a new job can be brutal. This blog post outlines three awkward job situations and shares how job seekers can overcome them.
I wrote and designed this Annual Report to describe the accomplishments of Free to Breathe throughout 2013 and compel donors and sponsors to continue to support our organization.
To you, the explorers, the optimists, the believers, who see the value of every connection in helping people bring their own worlds to life. https://www.metacareers.com/culture
Happy Mother's Day, from all of us at Meta.
Build with us, from where you are.
Free to Breathe produced this video in collaboration with Boehringer Ingelheim to help lung cancer patients understand molecular tumor testing and why they should consider having their tumors tested. I collaborated with a science writer contracted by BI to write and edit the script. I also gave feedback on production.
Print ads, digital ads, billboards, etc.
This Nelson ad, published in the San Francisco 49ers Gameday Magazine, was designed to creatively advertise Nelson's staffing services to 49ers fans.
Bay Area Rainbow Symphony™ (BARS) is a non-profit organization dedicated to promoting and supporting lesbian, gay, bisexual, transgender and queer identified (LGBTQ) musicians and composers toward the goal of broad crossover appeal and excellence in the performing arts. This ad (for a subsidiary of Nelson) ran in the BARS 2017-2018 season programs.
This Nelson ad, published in the San Francisco 49ers Gameday Magazine, was designed to creatively share with 49ers fans the fact that Nelson has excellent jobs available.
This ad, printed on a microfiber lens-cleaning cloth, was produced as a giveaway promo item to recruit technology professionals at San Francisco conferences such as Dreamforce and the Game Developers Conference.
This ad, published in all 2017 event programs at a local theatre and arts center in Santa Rosa, CA, was designed to drive traffic to the Nelson website and encourage job seekers to search available jobs.
Simplicity is the ultimate sophistication.
-Leonardo Da Vinci
